ProVerde aims to improve the competitiveness of companies trading in horticultural and biodiversity products.

No matter where in the world, business managers need to respond swiftly and effectively to the fast-changing economic environment, if they are to become or remain competitive.

An objective analysis and understanding of international markets, trade structures and trade requirements forms the bedrock for a successful strategy to obtain and/or maintain a competitive edge in export markets.

In their export strategies to obtain a competitive advantage on export markets, private businesses do not stand alone. Dynamic and effective partnerships between the public and private sectors are more and more at the forefront of national and international trade promotion strategies.

Market research

Market research and chain analysis form the groundwork for the formulation of strategies to engage in exporting. It involves scrutinising markets, your customers, competitors and your capabilities to identify opportunities and threats.

ProVerde offers support on all levels of the value chain analysis, for companies, Governments, Trade Promotion Organisations, sector institutions, business associations and international organisations.

• Market research and sector analysis
• Analysis of business and market practices
• Analysis of relevant trade requirements, regulations and standards
• Workshops on market research

Below you find examples of our market research products:

Products	Description	Examples
Market scan	Series of interviews with importers and sector experts. Obtaining insight in market parties’ view on specific products and/or supplying countries.
Product survey	Targeting specific products or product group. Finding market possibilities and bottlenecks.
Sector survey	Market study describing all relevant market developments and market entry requirements. How to do business in the EU / specific country.

Trade Development

ProVerde aims to provide companies with the right tools to gain a competitive edge in international markets. The right conditions for market entry and market consolidation are created by improving the quality of export support services offered by Trade Promotion Organisations (TPOs), sector institutions and business associations.

• Export marketing planning
• Product development, introduction and promotion
• Designing and implementation of chain management
• Market tours and road shows
• Trade missions & matchmaking
• Training: workshops and seminars